Why a consistent identity matters for EMS

We name everything around us so we can categorize, organize and make sense of everything from inanimate objects to conceptual ideas to people. Identifying the person or thing in front of us provides a sense of familiarity. Society uses common names to group similar objects together in order to simplify retention. Most of us don't look at a stretch of rocky beach and call it a "mixture of igneous ...

from EMS via xlomafota13 on Inoreader http://ift.tt/2zCFtvu
via IFTTT