Electronic cigarettes have become subject to highly contested public and political debates, including the role of commercial actors in development and implementation of e-cigarette policy. There are concerns that e-cigarette debates provide opportunities for commercial actors to demonstrate alignment with public health interests, build reputation, and gain influence over policy processes. While previous research on commercial sector engagement in policymaking has enhanced understanding of its impact on public health, a striking research gap exists regarding commercial actors' engagement in e-cigarette debates.
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