When you look at a picture of a mug, the neurons that store your memory of what a mug is begin firing. But it’s not a pinpoint process; a host of neurons that code for related ideas and items—bowl, coffee, spoon, plate, breakfast—are activated as well. The word mug must then be selected among its neighbors. Dr Ries’ study shows these two processes, word activation and selection, co-occur in time and space.”
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