Local news media is interested in EMS when it is at its best — saving lives — or at its worst. The attention an EMS agency and its paramedics receives from the news media is a reflection of intentional pre-planning and relationship building, as well as inadequate preparation for sentinel events, such as collisions, thefts, billing fraud, LODDs and at-work arrests.
These slides, from my presentation at the 2016 Pinnacle EMS Leadership Forum, explore the best practices of several agencies who excel at media relations and the regular news coverage that expose opportunities for policy change and training improvement.
Read quick takes from other sessions presented by experts and leaders at the 2016 Pinnacle EMS Leadership Forum.
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